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This new research enabled the development of StriVectin's new Brighten & Perfect range.
May 11, 2015
By: Marie Redding
Senior Editor
StriVectin announces the results from its recent research that showcases the efficacy of the brand’s formula as compared to the current industry standard for skin lightening. StriVectin presented its findings to the scientific community on May 8th at the Society for Investigative Dermatology annual meeting and the scientific committee accepted the publication as original research. This new research enabled the development of Striventin’s new Brighten & Perfect range (shown above), a high-performance formula with a multi-pronged approach targeting the fundamental causes of excessive pigmentation and discoloration. The new line consists of a moisturizer and mask, both in tubes, as well as a serum in an airelss bottle. The new study’s results are groundbreaking, the brand says. High performance ingredients were combined to address three of the ways that skin surface discoloration can occur in skin. When tested against hydroquinone, the combination was proven to be more efficacious. In this study, a series of compounds were tested in various iterations including phytochemical fermentation based extracts, peptides, vitamins and small molecules in combination with Strivectin’s patented NIA-114 technology for skin brightening efficacy. The research initiative was helmed by Smitha Rao, the brand’s Vice President of Product Development. Results of the study were presented on May 8th at the Society for Investigative Dermatology 2015 annual meeting in Atlanta, GA. “It wasn’t enough for us to gain understanding of just part of the problem, so we made it our mission to glean an acutely holistic approach – investigating all three stages of discoloration,” confirms Rao. “At StriVectin we benchmark ourselves against the best-in-class ingredients at the time of formulation and, from there, aim to improve on the category offerings, blazing a trail towards the future of skin care.” JuE Wong, CEO, Strivectin, continues, “Challenging ourselves to arrive at the root of skin issues, and not simply stopping at quick fixes that scrape the cosmetic surface of a problem, Rao’s findings have catapulted us above and beyond our expectations. We’re thrilled with the acknowledgement, and even more so with the fact that we are now armed to usher another well-rounded, proven skin solution to market.”
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